Top 10 Best Shortform B2B Video Examples

Tim Hubert

Tim Hubert

8/6/2024

#Video Editing#Subtitles#Content Creation#Accessibility#AI Tools
Top 10 Best Shortform B2B Video Examples

Quick fact you didn't know: By 2025, 90% of internet traffic is anticipated to consist of short-form video content.

It takes less time to make short form videos than long form videos and you can even use AI to do it for you! (this AI tool is amazing)

Short form videos are proven to retain more viewers of your people much easier 75% of the time, (I'll show some stats later, below) as people favor consuming short-form content as opposed to only 20% of people who favor long-form content. 😱

In 2024, one of the strongest content techniques is video marketing, and short-form content works especially well.

**Here's why:**With the rising use of social media for marketing and audience engagement, short-form video content is a good method to stay ahead of the competition and succeed.

Read the following short-form video statistics to understand the significance of short-form video content in helping your business with effective marketing:

75% of customers said they would rather watch short-form video content to increase their knowledge in today's hustle culture.

Short-form video content is not only popular and simple to access, but 82% of the audience favors it over text when learning about a new product or service.

Boost your return on investment (ROI): Studies show that 85% of short-form videos are seen through to the finish, and that 35% of them are watched at least once. This can help you get more viewers to stay on your page longer. Engaging captions

👇 I included 3 short-form video examples, along with diagrams showing best practices and straightforward solutions, that will help your business-to-business (B2B) marketing.

1. Show your product!

Product teasers are brief bits of the original clip, usually lasting between 5 - 30 seconds, that give an early look at upcoming features or products. This kind of preview attracts interest and build suspense even before your product launch.

Top Techniques I use:

  • HooksUse a good hook at the beginning of the video something like ("this is why you don't get views", this strategy helped me get 500k views in just 3 days let me show you how…)
  • Call to Action (CTA): Invite visitors to subscribe to updates or find out more.
  • Use a good catchy title, but don't be irrelevant to the video otherwise we call that clickbait.
  • Be connected with your audience: reply on your comments, DMS…
  • Give promised value (this is a no brainer)
  • I recommend, answer frequently asked questions and make that into your short video.
  • **Engaging Captions/Subtitles: (**Don't spend hours editing your video by hand.) I use an AI video editor tool to add dynamic and engaging subtitles that will increase the accessibility of your video and increase it's chances of going viral, my favorite is this website.

As an example, a skincare business can give a sneak peak of a new serum launch by showing a brief short video of how it hydrates without unraveling the actual product, yet. (See vid below 👇)

2. Make your short form content using engaging, dynamic captions.

Captions make your videos more accessible, engaging and increase the chances of it going viral.

The AI video tool I use is Clipmove.com. It's an AI video editor that all of the top creators and businesses use. Go to this link to try Clipmove now.

High quality content is where it's at.

Most native resolution on iphones and android is 1080p and if you want your viewers to see your videos in this resolution, I included steps to do just that below!

On TikTok here is what you should do:

TikTok video resolution

On Instagram here is what you should do:

Instagram video resolution

3. Formulate your "Hook" around the problem your audience faces.

Top Techniques I use:

For example, let's say I'm someone who is talking about weightlifting and going to the gym.

A lot of problems my audience may be facing is not having nice quads.

My "Hook" is going to revolve around that problem.

For instance:

"You need to Stop doing Squats on leg day! They are the most dangerous exercise!"

"Instead do these 3 exercises on leg day to get 3 times the quads!"

  • **Engaging Captions/Subtitles: (**Don't spend hours editing your video by hand.) I use an AI video editor tool to add dynamic and engaging subtitles that will increase the accessibility of your video and increase it's chances of going viral, my favorite is this website.

4. Create videos that are specific to the platform where they will be seen.

Top Techniques I use:

Embrace adaptability: Tailoring your material to the feel and requirements of each platform increases engagement. Consider quick edits for TikTok and in-depth videos for YouTube. Your material should be as adaptable as the variety of your audience.

Strategic creativity: Use engaging storytelling and eye-catching visuals. Whether it's including a unique spin on a trend or creating relevant humor, these components make your videos stand out on any platform.

Understanding your audience: is the first step in producing video content that works effectively across a variety of devices. User preferences, activities, and demographics vary throughout platforms. For instance, TikTok viewers favor shorter, more amusing videos, YouTube users often watch longer, educational videos.

It is important: to understand your target audience's demographics, needs, and preferred methods of watching video content across all platforms. By doing this, you'll be able to more effectively customize your video content to their wants and standards and improve the probabilities that they will see and interact with it.

  • **Engaging Captions/Subtitles: (**Don't spend hours editing your video by hand.) I use an AI text to video editor tool to add dynamic and engaging background to your videos that will increase the accessibility of your video and increase it's chances of going viral, my favorite is this website.

Video platform best practices

5. Repurpose video content.

One of the best things about video content is that it can be utilized in a multitude of ways. You'd be shocked at how many various ways you can promote your company with one outstanding video.

The challenge is that, technically speaking, a single video might not function on every platform. Planning is necessary if you want to change and re-do already-existing long-form videos to suit different platforms.

Top Techniques I use:

  • Clarity: Clearly and succinctly break out the steps.
  • Visuals: To highlight details, use close-up images.
  • Value: Give the audience advice that is truly helpful.

For instance, a cybersecurity company may produce a video explaining how to configure their program to fend off phishing scams.

6. Make a Great Story

Viewers enjoy stories, so make sure your online video delivers your brand's narrative in an engaging and appealing way. Display the faces of the individuals that are your company's lifeblood. Include shots of the people and places you serve.

7. Add a call to action

A call to action is a statement that asks the people who see your video to do something specific. It might be to visit your website, purchase your products, like or comment on your video, follow you on social media, or subscribe to your channel.

You can improve your engagement, retention, and conversion rates on every platform by including a call to action. Your call to action must be appropriate for your platform, your objective, and your audience. It must be short, simple, and compelling.

8. FAQ about Videos

These 10 second–1 minute vids provide quick answers to frequently asked queries regarding your goods and services.

Top Techniques:

  • Conciseness: Provide prompt, direct answers to inquiries.
  • Relevance: Pay attention to the queries that are asked the most.
  • Visual Aids: Emphasize important topics using text overlays.

For instance, an online store might respond to inquiries on their return policy or delivery schedule.

  1. Montages and Reels: These are quick and easy ways for marketers to showcase their names, goods, and services in under a minute.

Top Techniques:

  • Dynamic Editing: To maintain the video's interest, make rapid cuts and transitions.
  • Visual Appeal: Make use of captivating images and audio.
  • Storytelling: Construct a cohesive storyline for the footage.

As an instance, a marketing firm may produce a reel that highlights the various effective campaigns they have carried out.

Client Evaluations and Testimonials

These are 10–60 second films that show clients talking about how happy they were with your items.

Top Techniques:

  • Authenticity: Make use of actual clients' testimonies.
  • Diversity: Showcase endorsements from a range of clientele.
  • Call to Action: Urge the audience to give the product a trial.

Example: A software-as-a-service provider may gather succinct endorsements from different customers detailing the ways in which the program has improved their companies.

Short-form video examples

Upload UGC

Do not forget to include your community in your writing. Organize hashtag campaigns, invite participation from your audience, and distribute all of the user-generated content (UGC) campaigns. This shows transparency and gives all of the viewers a strong, genuine impression of your brand.

People like to watch endorsements and sample videos created by UGC artists, or other current brand customers, so take use of this and grow your customer base.

Story-based short-form videos

Short-form footage may be shared on social media sites through stories that disappear after a day, which draws greater attention to the content. Because they show up in everyone's feeds and include a "discover new accounts" button, these articles are far more interesting.

The Backstage Scene (BTS) videos

Providing your audience with a behind-the-scenes look is one of the numerous trends that never goes out of vogue. This strengthens your bonds with your audience and enables you to present an alternative image of your company. Display the product's assembly process and the company's many team-building activities.

A preview of the product

A further short-form video trend to consider is posting product teasers on your social media accounts to showcase your business and draw attention to it. To create excitement for your product, you might do this for the debut of new products and services. With short-form video content, just the essential and relevant information should be shared in order to boost engagement.

Influencer advertisement

As a brand, you might have a variety of goals.

If increasing awareness and engagement is on your to-do, you should use influencer advertising.

Influencer marketing can accelerate the process of reaching new and potential customers for your business since they have a community that follows them sufficiently to be influenced in their purchasing decisions and trusts their content due to their experience and knowledge.

Inform your audience

Concentrate on making engaging short-form videos that clearly describe your product and add a personal touch to help viewers decide what to buy. Remind yourself not to oversell; instead, educate and allay the fears and concerns of your audience while forging closer ties with the newcomers. To foster openness, you may also display content from your clients on your page.

Produce engaging short-form videos that clearly describe your product and add a personal touch to help viewers decide what to buy. Remind yourself not to oversell; instead, educate and allay the fears and concerns of your audience while building closer ties with the newcomers.

To show transparency you could also share content from your clients on your page.

9. Test your performance

Your final step is to evaluate how you performed. Using the statistics and tools at your disposal, you must evaluate and monitor the performance of your video content across all platforms. You can measure your views, watch time, retention, engagement, and income, for instance, using YouTube's analytics dashboard, or you can track your reach, impressions, clicks, and activities using Facebook's insights panel. This information must be used to evaluate your advantages and disadvantages, highlight your best practices and potential growth areas, and change your approach as necessary. Additionally, you can look at how well you're performing on various platforms to determine which ones are offering you the most chances and the best results.

10. Conclusion

Use the various analytics and tools that are available on different platforms to analyze the performance of your video content. Track key performance indicators (KPIs) first. These include views, watch time, engagement (likes, comments, shares), CTRs (click-through rates), and demographics of the audience. You can keep an eye on these indicators using the built-in analytics dashboards offered by social media channels and platforms like YouTube.

Don't Forget!

Save Time: Don't spend hours of your time editing videos by hand, instead use ClipMove.com which is an AI video editor, that can instantly add dynamic captions to make your videos more engaging and accessible.

If you received any value from my post, please consider Following my content.


Citations:

[1] https://www.descript.com/blog/article/video-marketing-examples

[2] https://vidico.com/news/short-form-video-examples/

[3] https://quickframe.com/blog/video-marketing-examples/

[4] https://blog.hubspot.com/marketing/short-form-video-trends

[5] https://cacpro.com/thinking/10-digital-video-advertising-best-practices-for-a-competitive-edge/

[6] https://www.reddit.com/r/marketing/comments/17v984t/i_need_help_marketing_myself_in_short_form_videos/

[7] https://www.submagic.co/blog/short-form-video-strategies

[8] https://www.tn.gov/content/dam/tn/education/textbook/samples/sec_E_SB_ELA_G7.pdf

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